Published on February 19th, 2014 | by Green News
BrightFarms: Changing the Way our Food System Works
It’s time for a revolution in the food supply chain.
BrightFarms, Inc has just announced a big step forward for their business. In this article from Clean Technica, we learn that BrightFarms has been working hard to make our supermarket produce more sustainable, more nutritious, and more delicious. By growing food on the roof of supermarkets, BrightFarms is able to increase the efficiency of the supermarket supply chain, decreasing dependance on fossil fuels for transport, reducing food waste and better tasting food. BrightFarms works to build turn-key farms for neighborhoods. They build the facility, manage the operation and cultivate the farmers in the area, and all the supermarket has to do is simply agree to purchase the fruits and vegetables from the roof. This cuts costs, helps urban agriculture, and improves our veggies. Sounds like a win-win-win.
In a recent TEDx talk, BrightFarms CEO Paul Lightfoot asked the audience to visualize the best-tasting tomato they had eaten in the last year. Then he asked everyone who had purchased it in a supermarket to raise their hands…