Sustainability and Investment: Strategies from Natural Investments

Natural Investments helps people choose investments that match their values in a style of investing known as socially responsible investment or sustainable investment. For the past two decades Natural Investing, a national company, has been working with companies and individuals to build financial returns with a socially and environmentally responsible mission, bridging the gap between sustainability and investment.

Recently Triple Pundit shared a book review of the new book by Natural Investment principals Michael Kramer, Hal Brill and Christopher Peck, The Resilient Investor: A Plan for your Life, Not just Your Money. Scott Cooney of Triple Pundit (and also the Publisher or Important Media, the parent company of Green Living Ideas) hosted an interview with Michael Kramer at the Sustainability Unconference, held in February 2015 in Honolulu.

Michael shared his vision for what investing in a more sustainable future looks like, and believes that it’s not just about investing your money. In the graphic below, Kramer has laid out his vision for how investing is changing and how you can diversify your investments in order to become more resilient. On Triple Pundit, Cooney says,

“Kramer [explains] that everyone, no matter how financially impoverished, has assets. People who have more money may have a lot less time, for instance. When it boils down to it, is the concept of planning one’s assets for future growth that much different if it’s money or something less tangible? The book lays out a plan for investing one’s life assets in a 3×3 matrix.”

sustainable investing resilient investor
The Resilient Investor’s matrix

As Kramer explains it, there are lots of ways to invest our time and money to build a world within which we want to thrive. For some, that means investing in their local community, for others it means investing more traditionally in the stock market. But, in his book Kramer explains that as our idea of investment moves beyond just sustainable to resilient, three new types of investment will be key to a more sustainable future. Seen in the right-hand column, investment in personal growth, natural systems and smaller scale (but equally valuable) financial investments are the next step in building a better investment strategy.

Check out the video with Michael Kramer above, and click here to learn more about the book and Natural Investments.

sustainability and investment

sustainable investment image from Shutterstock


About the Author

A vegan chef, cookbook author, educator, writer, surfer, and yogi based in San Francisco, Andrea is also the Accounts Manager for Important Media. Follow her foodie adventures at AndreaBertoli.com, Vibrant Wellness Journal, Green Living Ideas and Eat Drink Better. Find more from Andrea on Facebook and Instagram

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