Twinlab Launches National Recycling Program
Consumers Can Now Recycle Supplement & Vitamin Packaging Through TerraCycle
Twinlab, a leader for health and wellness products, is giving consumers a free way to recycle all brands of supplement and vitamin packaging. Through Twinlab’s Supplement the Earth Recycling Program, managed by international recycling company TerraCycle, consumers can now send in all brands of empty supplement and vitamin packages for processing, to be repurposed and used again.
“Twinlab is thrilled to enter this exclusive partnership with TerraCycle to provide a recycling solution for not just our brand, but any vitamin or supplement brand,” said Twinlab CEO Naomi Whittel. “This program will provide a fundraising opportunity to participants – consumers and retailers alike!”
Since its inception almost five decades ago, the Twinlab brand has sought to find “Answers for Life.” TerraCycle’s mission to solve for difficult-to-recycle products and packaging makes the company a natural partner for Twinlab, which aims to protect the planet though sustainable sourcing methods and supporting local communities. The Supplement the Earth Recycling Program aligns with these initiatives, preventing vitamin and supplement packaging from entering the waste stream.
Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products. Additionally, for every one pound of waste shipped to TerraCycle, collectors can earn $1 to donate to the non-profit, school or charitable organization of their choice. To date, TerraCycle has diverted nearly 4 billion items from landfill and raised more than $15 million for charity.
“People who enjoy innovative solutions for healthy lifestyles can now help the planet by recycling supplement and vitamin packages,” said TerraCycle CEO and founder Tom Szaky. “As TerraCycle’s exclusive partner for the category, Twinlab offers consumers the opportunity to divert packaging from landfills and provide material for the manufacture of new products.”
Twinlab will be at the Natural Products Expo-West at the Anaheim Convention Center in Anaheim, Ca. March 9-11 in booth #3953 to share their commitment to the health of the public and planet. The Expo is an opportunity to learn about programs like Supplement the Earth, and companies like Twinlab that have sustainability at the core of their values.
The Twinlab Supplement the Earth Recycling Program is open to any interested individual, school, office, or community organization. Participation is easy: sign up on the TerraCycle program page and mail in your waste using a prepaid shipping label. Click here to learn more.
About Twinlab
Twinlab Consolidated Holdings, Inc. (“TLCC”) is the parent holding company of Twinlab Consolidation Corporation, an industry-focused health and wellness company committed to developing top brands. TLCC has a portfolio of products that are made in America using the finest ingredients from around the world. In addition to its namesake brand, Twinlab®, established in 1968, TLCC, through TCC and its subsidiaries, also manufactures and sells other well-known category leaders including the Metabolife® line of diet and energy products; the Twinlab® Fuel line of sports nutrition products; Alvita® teas, established in 1922 as a single-herb tea line; and premium nutritional and anti-aging / wellness supplements under the award winning Reserveage™ Nutrition family of brands. TCC also owns NutraScience Labs, a contract manufacturer. Click to learn more.
About TerraCycle
TerraCycle is the world’s leader in the collection and repurposing of complex waste streams, ranging from used cigarette butts to coffee capsules to ocean plastic to oral and beauty care products and packaging. The waste is collected through manufacturer-funded programs that are free to the public, as well as Zero Waste Boxes that are purchased by end users for recycling from homes, offices, factories and public spaces. The collected waste is converted into a variety of raw materials that are sold to manufacturers that produce new products. Each year, across 21 countries, TerraCycle collects and repurposes billions of pieces of waste, donating millions of dollars to schools and charities in the process. To learn more about TerraCycle or get involved in its recycling programs, click here.