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By now we’ve all heard the golden rule for keeping our closets and drawers clutter-free: If you haven’t worn it in a year, throw it out. While this popular advice may do wonders for keeping a wardrobe whittled down to a manageable size, it does nothing to remind consumers that “throwing out” perfectly good clothing is a wasteful and environmentally inefficient practice.
American consumers’ passion for new clothes has staggering environmental consequences. The Environmental Protection Agency (EPA) Office of Solid Waste estimates that Americans throw away more than 68 pounds of clothing and textiles per person per year, an amount that represents about 4% of the waste in municipal landfills. The rate of purchase and disposal of clothing in the U.S. continues to increase dramatically, driven by an ever-growing market of new products. Clothes are barely "in fashion" before the fashion industry deems them "out of style."
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