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A huge drawback to investing is the complexity involved in deciding where to invest your money. Faced with nearly incomprehensible prospectus or annual reports, the majority of us invest by buying shares of mutual funds, a process that usually leaves us uninformed about exactly which companies our money supports.
When a person buys shares of mutual funds they are buying a piece, or a share, of the overall return on investment—or the interest earned—on a group of companies. Which companies are included is decided by the fund manager based on certain criteria. Socially Responsible Investing (SRI) is a way of looking at the companies to identify investment possibilities based on social and ethical standards rather than based purely on profits.
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Green is the new “hot” word, both in advertising and in the annual reports of many of the companies who want our investment dollars. Many companies want to at least appear to be environmentally responsible, working toward reducing their global warming footprint. For us, finding out the truth behind the hype is not always easy...
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It’s probably safe to say that as most of us think about putting money into socially responsible companies, we’re thinking in terms of investing in a mutual fund that features a number of companies that have been screened in some way to meet a set of criteria.
The Social Investment Forum (SIF) points out, "It is a common mistake to assume that SRI ‘screening’ is simply exclusionary, or only involves negative screens. In reality, SRI screens are being used more and more frequently to invest in companies that are leaders in adopting clean technologies and exceptional social and governance practices."
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